Prothom Alo, starting the journey from 4 November 1998, is the most read bangla daily newspaper worldwide. Prothom Alo has the highest circulation among all the Bangladeshi newspapers. National Media Survey 2012 implies that every day 5.1 million people read the print edition of Prothom Alo. The claimed readership of the print edition of the newspaper is 9.6 million. Prothom Alo is considered to be the most influencing brand of Bangladesh. The online portal of Prothom Alo (www.prothom-alo.com) brings latest bangla news online on the go.